Don Gray – Conference Director

Session Title: The Art & Soul of Fundraising and Development, Wednesday at 12:45pm – Marquee Theater
Session Title: Philanthropy and Shifting Demographics, Wednesday at 3:30pm – Marquee Theater
Session Title: Open Forum for Advanced Professionals, Thursday at 4pm – Landmark
Session Title: Characteristics and Traits of Great Development Professionals, Friday at 10:45am – Marquee Theater

Don is retired vice president of principal gifts at the UW Foundation, where he worked with top-level givers and was a member of the team overseeing the $1.8 billion Create the Future campaign for the University of Wisconsin. Prior to this position he was responsible for supervising the development programs for most of the professionally-oriented schools and colleges.

For nearly 25 years, Don has shared his philosophy of development throughout the country at various national and regional conferences of AFP (fundraising professionals), CASE (education), AHP (health care), and specific, targeted audiences, including major universities in 32 states. In 1997 he was awarded the national Major Gift Laureate Award for Lifetime Achievement from the National Institute for Charitable Giving. In 1999 he was presented the Crystal Apple Award from the Council of Advancement and Support of Education (CASE) for receiving the highest faculty ratings at ten consecutive national conferences, and he was the 2006 recipient of the Outstanding Fundraising Professional award from the Madison Area chapter of the AFP.

Don is a native of Ohio and has degrees in mathematics and chemistry. At various times in his life he has been a Peace Corps Volunteer in Africa (Malawi and Lesotho), a research chemist, an associate professor of chemistry, and dean of the two-year University of Wisconsin College.

Boris Frank

Session Title: Open Forum for Newcomers, Thursday at 2:30pm – Landmark

Boris Frank has been a consultant for over 30 years, since l982 as President of his own firm, serving over 500 clients in the areas of fundraising and development, not-for-profit management and strategic planning. 

He has served as counsel for over 150 capital campaigns, including more than 85 public libraries. Other clients have included such diverse organizations as the Waukesha Riverfront Development Project; Dane County Humane Society; the Madison, Milwaukee and Green Bay botanical gardens; the Friends of Madison’s Henry Vilas Zoo (Executive Director); UW Morgridge Center for Community Outreach; Alliant Center; and Madison Youth Choirs. From 1964 to 1982 he was on the faculty of The University of Wisconsin, serving as the Manager of Administration and Special Projects for WHA-TV. Prior to that he was a TV producer/director and station manager in New York and the Caribbean. 

Boris conducts workshops and seminars, primarily in the areas of Nonrofit Management, Strategic Planning, Grantsmanship and Proposal Writing, Fundraising, Marketing, and Board and Volunteer Recruitment and Retention. Over 35,000 have attended his courses throughout the country.  

Key components of his practice focus on new and emerging nonprofits, assisting them in creating a solid governance and administrative structure, and serving as a mentor for newcomers to the nonprofit world.

Steve Goldberg

Session Title: Your Elevator Speech, Wednesday at 3:30pm -Marquee theater
Session Title: Corporate/Foundation Development, Thursday at 9:30am – Landmark

Steve Goldberg retired in 2016 from the CUNA Mutual Group after 48 years of serving the Madison-based credit union insurance company in various positions, most recently as Executive Director of the CUNA Mutual Foundation, where he led the company’s local philanthropy and community relations.  He continues his community involvement by consulting with nonprofits on their business plans and their fund development strategies, emceeing community functions and attending numerous nonprofit events.  He recently served as Gift Development Specialist for Madison College, leading the fundraising campaign for their new South Campus.

Community Service

  • United Way of Dane County Board of Directors and Vision Council
  • Capital Fundraising Campaign Committee Chair, United Way of Dane County
  • Family Service of Madison Board of Directors (past Treasurer)
  • Urban League of Greater Madison Capital Campaign Team
  • Rotary Club of Madison Board of Directors
  • Wisconsin Philanthropy Network (Board Chair)

Emily Gruenewald

Emily has 18 years of development, program and executive leadership experience in the arts and higher education sectors. She is currently the Vice President of Development at the Overture Center for the Arts in Madison, leading a team of six professionals to raise $2.6 million in annual giving, grants and corporate partnerships, as well as develop a planned giving program and campaign strategy. For the past ten years Emily has been dedicated to building strong teams to support long-term fundraising success by building trust, Emily has served in Executive Director positions with the Madison Youth Choirs, Janesville Performing Arts Center and UW-Whitewater’s Office of Philanthropy and Alumni Engagement.

Emily holds a BA in Theatre from the University of Minnesota and an MBA in Management from UW-Whitewater. She’s active in AFP, Madison Downtown Rotary and Downtown Madison Inc.  Emily lives in Edgerton with her husband and two daughters and enjoys spending time with her family, reading, boating and training for marathons.

Marcy Heim

Session Title: Making the Artful Ask: Fundamentals, Thursday at 9:30am & 11am – Northwoods
Session Title: Making the Artful Ask: Role Play, Thursday at 2:30pm & 4pm – Northwoods
Session Title: Preparing your Mindset for Good Development, Friday at 8am – Marquee Theater

Marcy’s high-energy inspirational keynotes and sessions mirror the values and passion she shares with those lifting up our world through their work with nonprofits. She’s a major-gift expert, life coach, author, singer and mom. She holds the CFRE, Professional Life Coach Certification, and Certified Speaking Professional (from NSA) credentials. Her approach is ALWAYS 2 dimensional – expand and change your mindset AND actions for optimal leadership, giving success and personal joy. And…you will SING! (really) She managed the University of Wisconsin Foundation advancement team for the College of Agricultural and Life Sciences for 23 years through 3 campaigns, one $1.8 B.  She’s been awarded the CASE Crystal Apple and AFP Outstanding Fundraiser. Her book, Empowering Development Ambassadors, was translated into Spanish in 2018 by the AFP Foundation-Mexico and is dedicated to Don Gray and this conference. Thousands have experienced “Making an Artful Ask” training with great results.  Her keynotes, board engagement sessions, staff coaching and online programs  s  inspire and equip and volunteers and staff alike for sharing the power and joy of giving! Her firm, The Artful Asker, has helped scores of clients of all sizes and types create high-performing advancement teams and generate long-term sustainable giving by creating authentic donor relationships. Her twice monthly newsletter, The Artful Action, provides tips and inspiration. You can subscribe at


Michael Johnson

Session Title: Philanthropy and Giving in the United States, Thursday at 8am – Marquee Theater
Session Title: Working with your Board, Thursday at 9:30am & 11am – Industry

Michael is the CEO of the Boys and Girls Club of Dane County. Prior to moving to Madison, Michael spent 15 years in executive level positions in several cities leading large, complex government and nonprofit agencies. In 2012, he was named by Boys & Girls Clubs of American as their Midwest Executive of the Year. He also holds Certifications in Fund Raising Management from the Center of Philanthropy at Indiana University and Certifications in Human Resource Management from Cornell University.


Tom Linfield

Session Title: Writing Successful Grants, Pre-Conference Wednesday Morning

Tom is Vice President of Grantmaking and Community Initiatives at the Madison Community Foundation in Madison, WI. In this capacity he helps administer over $1.5 million in annual grantmaking. Linfield was previously the Training and Grants Director for the National Center for Outreach (NCO), working with public television stations around the country. Prior to becoming a program officer, Linfield spent many years as a grantwriter, first at the Massachusetts College of Art, and then as Grants Manager at Wisconsin Public Television and Director of Foundation and Government Relations at Edgewood College. He has spent his career planning projects and raising funds in the public television, education and arts arenas, raising over $15 million from local, national and federal sources.

A graduate of Brandeis University, Linfield is a practicing fine artist, exhibiting regularly in the Madison area. Born in Europe, he is fluent in French and German. A film and arts enthusiast, he strongly feels that everyone should read Moby-Dick in Pictures: One Drawing for Every Page by Matt Kish.

David Malone

Session Title: Capital Campaigns for the Small Shop, Friday at 9:15am – Agriculture

David’s 13 years of sales and marketing experience combined with his 15 years of development work make him one of the primary architects of McDonald Schaefer’s fundraising strategies. His expertise includes capital campaigns, major gifts, feasibility studies, annual giving and board development. David has assisted a wide variety of organizations ranging from emerging nonprofits to large, well-established NPOs with statewide and national constituencies. He has participated in securing numerous multi-million dollar and dozens of six-figure major gifts, and is especially skilled in planning and directing multi-million dollar capital and endowment campaigns for diverse clients, including those in the fields of healthcare, education, environment, religion, libraries, recreation and more. He is creative, process-minded and thorough.

Dave earned a B.A. from the University of Wisconsin–Eau Claire with a double major in Business Administration and Management Information Systems. He lives in Madison.

Teresa Midthun

Session Title: Capital Campaigns for the Small Shop, Friday at 9:15am – Agriculture

With more than 20 years of demonstrated success in raising major gifts and advancing organizational goals, Teresa’s accomplishments span a range of nonprofit engagements – large and small; global and local. With extensive experience in nonprofit leadership, annual giving, planned giving and major gifts fundraising, Teresa brings a diverse and seasoned expertise to the McDonald Schaefer team.  Prior to joining McDonald Schaefer, she served as the Executive Director and VP of Advancement at the Oakwood Foundation; the Director of Philanthropy at The Nature Conservancy in Wisconsin; and the Director of Development at the University of Wisconsin Foundation.  Her capital campaign successes have spanned several sectors, including higher education, environmental welfare, healthcare and social services.  Teresa prides herself on her results-oriented, collaborative management and communication style, and is passionate about building productive donor and community partnerships. 

Teresa earned her B.A. from the University of Wisconsin-Madison and her MBA from Edgewood College, and holds a variety of memberships, including to TEMPO Madison.  She lives in Waunakee with her husband and two daughters.  

Susan and Hans Pigorsch
Pigorsch Media Design, Inc

Session Title: Marketing Strategies for Non-Profits, Wednesday at 2pm – Industry

Helping our clients create emotional connections with target audiences is what Pigorsch Media Design is all about. Our mission-driven approach has led to many commercial successes for clients such as SONY, Mattel, and Kohler as well as partnerships in the non-profit and development sectors, where we especially enjoy uncovering the aspirational stories that make a lasting impact on viewers.

Encouraging others to care about our clients’ initiatives, ideas, and innovations – and then to take positive action – takes an integrated marketing approach across multiple media platforms. Together with our team of media designers and videographers, we develop campaigns that include brand identify, compelling video, web sites, social media, live events, and targeted marketing collateral. We have a specialty in higher education, but we also champion a wide range of non-profit organizations and foundations that are striving to make a difference in their communities.

In our session, “Marketing Strategies for Non-Profits,” we’ll be guiding participants through a quick-step marketing audit. Then we’ll be sharing practical ideas that will help everyone advance their organization’s mission with creative, often low-cost ideas. What’s your story? Where do you want to be in five years? This session will help you plan for the outcomes you’ve previously only dared to imagine.

Courtney Polster

Session Title: Time Management, Wednesday at 3:30 – Landmark
Session Title: Showing Gratitude: The Importance of Good Stewardship, Thursday at 2:30pm & 4pm – Industry
Session Title: Planned Giving Ideas, Friday at 9:15am – Industry 

Courtney has nearly 10 years of development and fundraising experience in the Madison non-profit community. She is a Development Manager at Agrace where she is leading the $15 million Care for All Endowment campaign along with planned giving and direct response marketing programs. Prior to her employment with Agrace, Courtney worked for Mobility Training and Independent Living as a Fundraising Coordinator and Job Coach for adults with developmental disabilities.

Courtney received her bachelor’s degree in Psychology and Philosophy from St. Norbert College in 2004 and went on to receive her doctorate degree in Philosophy from Saint Louis University in 2008. Her areas of specialization are ethics, human nature and moral psychology. Courtney also carries her Certified Fundraising Executive credential (CFRE).

Courtney is a board member of the Association of Fundraising Professionals Greater Madison Chapter, member of the Association for Healthcare Philanthropy and Wisconsin Association of Charitable Gift Planners. Courtney lives in Waunakee with her husband, Ryan, daughter, Natalie (5) and son, Nolan (3). She enjoys spending time with family, boating and gardening.

Chris Richards

Session Title: Ethical Considerations in Development, Thursday at 11am – Landmark
Session Title: Open Forum for Newcomers, Thursday at 2:30pm – Landmark
Session Title: Open Forum for Advanced Professionals, Thursday at 4pm – Landmark

Chris is Vice Chancellor for University Advancement at UW-Stevens Point, which is about to conclude its first ever comprehensive capital campaign, topping its $30 million goal by over 25%. Prior to assuming that post, he was Vice President at the UW Foundation where he had a varied 23 year tenure, working in principal gifts, supervising the Foundation’s research, annual giving and corporate/foundation relations units, and was manager of the university’s successful $1.86 billion Create the Future Campaign. Chris was director of development for the UW Law School for ten years, managing a capital campaign to expand and renovate the School’s building. Before joining the UW Foundation, he secured corporate underwriting support for Wisconsin Public Radio in Madison. Chris is an alumnus of UW-Stevens Point and worked as a radio news reporter and anchor prior to entering the development profession.

He been involved in a number of local fundraising activities, including service on the Board of Trustees of the Bethel Lutheran Church Endowment Foundation, and he has consulted for the Illinois Bar Association, Wyoming (Ohio) High School Foundation, St. Benedict’s Center, and Portland State University. Chris is a graduate of the Leadership Greater Madison program.


Marcia Whittington

Session Title: Developing Joyful Givers, Wednesday at 2:00pm & 3:30pm – Varsity Hall I
Session Title: Strategic Planning, Friday at 9:15am – Landmark

Marcia has more than 20 years of development, fundraising and leadership experience within the Greater Madison non-profit community. She is currently the Chief Development Officer at Agrace Hospice. While at Agrace, Ms. Whittington has been responsible for raising more than $40 million, including two capital campaigns and nearly $4 million in annual giving. Prior to this role Marcia served as the Vice President of Institutional Advancement for Edgewood College. In her role she was responsible for overseeing College fundraising, alumni relations and community outreach. She has also served as CEO of Gilda’s Club, and has worked with both the Meriter Hospital Foundation and the UW Foundation.

Marcia resides in Waunakee. She is active in her church and her children’s school. She currently serves as President for TEMPO Madison Board of Directors, is an active member of Madison Downtown Rotary, Associated Fundraising Professionals, Meeting Professionals International, The Wisconsin Cancer Council and is a past board member of Goodman Community Center and the Madison Area Continuing Care Consortium, Inc.